Our Story

Built from the gap in executive function coaching for women.

Magnetic Energy wasn't started in a boardroom. It was started in the real, messy reality of women's lives — by two founders who built executive function coaching that actually fits.

Executive function coach for women — portrait of a confident professional woman in a sunlit office

Shannon Yerington and Jessica Matchett met the way many ambitious women do — overcommitted, overstimulated, and wondering why the systems around them didn't actually work for the lives they were living.

Shannon's path

Shannon's career has never followed a straight line — and that's exactly what makes her effective. She's owned, built, and run multiple companies across multiple industries, developing a rare ability to see solutions where others see dead ends.

Along the way, she built a deep expertise in helping leaders navigate complexity — but kept seeing the same pattern: brilliant, capable women burning out. Not because they lacked skill, but because the systems around them were designed for a different operating system entirely.

Shannon knows that journey personally. She's grown from running businesses in survival mode — stretched thin, constantly pivoting — to leading with clarity, less chaos, and genuine inner peace. That shift didn't happen by accident. And she's dedicated to helping other women find the same.

Jessica's path

Jessica's work began in behavioral science — spending over a decade as a Board Certified Behavior Analyst working with neurodivergent individuals across every stage of life. She grew into clinical and operational leadership within a large organization, and built leadership and mentorship programs from the ground up.

She developed scalable departments within small businesses and, driven by a deep belief in the power of intentional leadership, earned her Certified Professional Coach (CPC) credential and ICF-ACC certification. Today, she brings her background in behavioral consulting to her executive function coaching work.

She understands — from the inside out — what it looks like when smart, capable people are set up to thrive instead of struggle.

The partnership

Shannon and Jessica crossed paths — and then kept crossing them — at different companies over nearly a decade. They saw the same cycles everywhere: high-achieving women running hard, burning out, and starting over. They felt it themselves.

So they started building something, mostly for themselves at first. It worked. And they wanted other women to have it too.

Together, they asked a question that became the foundation of everything: What if coaching wasn't about doing more — but about building systems that make doing what matters actually possible? That question became Magnetic Energy Consulting — an executive function coaching practice for women. Built on effective strategies, lived experience, and a deep respect for the realities of women's lives.

A note on the name

Magnetic Energy means something personal to Shannon and Jess. When they got clear about what they actually needed to thrive — and what they weren't willing to do anymore — things started falling into place.

Not by chance, but because of small, intentional shifts in how they thought, worked, and showed up every day. That's what they believe for every woman they work with: when you understand how your brain works best, you stop pushing harder and start moving smarter. You create space. You get clear. And the right things — opportunities, energy, momentum — start showing up.

That's magnetic energy.

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